Bedford, Texas–August 1, 2025–Carleton Living Property Management Services is strengthening its management platform with the addition of Megan Mahoney as Vice President of Marketing. With more than 15 years of experience in multifamily real estate marketing, Mahoney brings a proven track record of driving portfolio growth, elevating brand visibility and delivering innovative marketing strategies that directly impact occupancy and performance.
Most recently, Mahoney managed marketing strategy across six regions and spearheaded initiatives to strengthen digital performance, optimize advertising investments and expand market presence. Before that, she held senior leadership roles overseeing national marketing strategy for more than 65 active communities. Her career also includes positions where she gained valuable experience in community branding, lease-up marketing, social media and reputation management. This blend of corporate and on-the-ground expertise has made Mahoney a respected leader in the multifamily industry.
In her new role, Mahoney will be responsible for developing and executing integrated marketing strategies across digital, social and traditional channels to drive brand awareness and portfolio performance. She will lead campaigns for new developments and acquisitions, overseeing content creation, media production, SEO, SEM, email marketing, paid advertising and property website updates. Leveraging analytics and CRM platforms, she will track performance, optimize campaigns and inform strategic decisions.
Mahoney will also manage Carleton Living’s digital presence and reputation, guiding social media engagement across platforms including Facebook, Instagram and LinkedIn. She will oversee the consistency of brand identity across all channels, serve as the primary marketing liaison to property operations and leasing teams and align efforts with occupancy goals. In addition, she will direct external agency and vendor relationships to ensure executional excellence across all initiatives.
“Megan’s depth of experience in multifamily marketing and her ability to connect creative strategies with measurable results make her an outstanding addition to our leadership team,” said Tasha Krawiec, President & CEO of Carleton Living. “Her leadership will be instrumental as Carleton Living continues to expand our management services portfolio and enhance the resident experience across our communities.”
Mahoney holds a Bachelor of Arts in Communication from the University of Colorado at Boulder. She is recognized for her collaborative leadership style, data-driven approach and dedication to building strong brand identities that drive performance.
Carleton Living continues to grow its presence in multifamily property management with a focus on innovation, service and delivering value to residents and ownership partners.
About Carleton Living Property Management Services
Carleton Living Property Management Services is a full-service multifamily management company based in Dallas, Texas, specializing in conventional and affordable communities across Texas and key locations in the Southern U.S. Since 2017, we have managed multifamily portfolios with a proven track record of delivering exceptional results, supported by over eight decades of collective expertise. Our comprehensive third-party property management services offer an innovative, authentic, and results-oriented approach, with a commitment to service excellence. We ensure exceptional living experiences for residents and solid returns for investors. At Carleton Living, excellence is our way of life. Learn more at https://carletonliving.com.
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